VVKI and State Mission for Clean Ganga West Bengal Sign MoU for River Rejuvenation
(L-R): Ajay Mittal; Ms. Shashi Nowlakha, Director, Art of Living; and Ms. Haseen Zehera Rizvi, IAS, Program Director, State Mission for Clean Ganga, West Bengal.
WEST BENGAL - Vyakti Vikas Kendra India (VVKI) - The Art of Living has signed a Memorandum of Understanding (MoU) with the State Mission for Clean Ganga West Bengal (SMCGWB) to launch a series of environmental and community development programs across the Ganga River Basin in West Bengal.
Guided by the national Arth Ganga vision, the collaboration aims to drive holistic ecological restoration alongside sustainable economic growth in the region. The joint efforts will center on river rejuvenation, water conservation, watershed management, eco-restoration, and biodiversity preservation.
To ensure long-term impact, the initiative also integrates natural farming practices to improve soil and river health, while actively involving local communities to create sustainable, conservation-linked livelihood opportunities.