Art of Living and ITC Partner for Water Conservation

A recent meeting between Shri Prasana Prabhu, Chairman of Vyakti Vikas Kendra India (The Art of Living) and Shri Sanjiv Puri, Chairman & Managing Director of ITC Limited revealed shared goals in economic, social and environmental spaces.

Over many decades, The Art of Living has demonstrated unwavering dedication to a broad spectrum of sustainable development initiatives. While ITC is the only company in the world to have achieved the rare distinction of being water, carbon and solid waste recycling positive for over a decade, despite an expanding manufacturing base.

Given the considerable synergy between the two organisations and shared focus areas, it was decided to collaborate on water conservation, a cause both entities have passionately pursued over the years. Great outcomes are anticipated as the two organisations embark on this collaborative journey.